by Coffee stores are always a place where people are going to stop and hang out. Everyone loves coffee and tea, and as new business are popping up all around the United States, a large portion of them are coffee shops. Obviously, this country loves its coffee. How often do you see on TV a personal or business transaction being discussed over a cup of coffee in a seedy diner with some angry waitress chomping gum and plopping down coffee cups?
Obviously promoting your own business with coffee cups would be a brilliant idea. By capitalizing on the popularity of the beverage, you’ll have your company’s logo plastered all over the place.
How, though, does one go about taking advantage of promotional coffee cups to promote their own company?
Many people out there are coffee fanatics. They truly love the stuff. To them, coffee is more important than any sport or anything else that others might obsess over. Some pride themselves on their knowledge of different types of coffees, like others do wine. Lots of people actually collect coffee cups.
So, how about giving some promotional coffee mugs away, free of charge? Of course it could get pricey, but who doesn’t like free coffee cups? It’s not like they’ll just get thrown out like key chains or baseball caps, so no worries about your logo ending up in the trash. Honestly, how many people use a baseball cap every morning? How many people wash a key chain every night? Now how many people drink coffee at some point every day? See my point? And typically they drink this coffee from coffee mugs. Being both free and useful is something that most other promotional items can boast.
Hanging around everyone’s kitchen cabinets are always old coffee cups with chips and cracks in them, each probably having some sort of story if anyone is willing to listen. What if one of those coffee cups had your company’s logo on it? A calender or pen might make it about a year, but promotional coffee cups stick around far longer and see a lot more use. How many times do you see something written on a pen and are genuinely curious as to what it says? Now how about a coffee cup? See what I mean? Something is just more interesting about the coffee cup. Pens dry out and are trash. What good is a promotional item in the trash? What’s more, now your logo is sitting in the trash can. That’s not good.. iced coffee holder
