YouTube comments are like the Internet’s cesspool – they’re more vile, rude, and hate filled than any other platform, but they also offer a unique opportunity for engagement with your audience. Effectively managing comments can elevate your videos in the YouTube algorithm and demonstrate to your viewers that you care about what they have to say. But despite the many benefits, effectively managing youtube comments isn’t easy – there’s an art to it.
The first step in managing youtube comments is to understand them. The comment section on a video is where users can share their opinions, feelings, and experiences. For most, the comment section is one of the most important parts of the video viewing experience. However, comments can be difficult to manage and can cause problems for brands.
For example, if you have a YouTube account and are logged in, your comments will appear at the top of the comment section when watching a video. This may make it harder to find your comments for non-logged in users who are viewing the same video. YouTube is exploring moving the position of the comments to see if this makes it easier for viewers to find and interact with comments.
Disabling comments at the channel-level or on individual videos can help protect your brand from negative messaging and trolls. It can also alleviate your moderation team’s workload if they are struggling to keep up with the number of comments. But if your company is relying on its YouTube comments for customer support, this could send the wrong message about your business.
Whether you have a small team or large department, it can be time consuming to manually moderate and respond to comments. That’s why it’s a good idea to use an automated comment management tool. These tools can save you a huge amount of time and allow you to automate your response to certain types of comments. They can even help you identify the best times to post on YouTube and the keywords that are working best for your videos.
Using a tool can also allow you to delegate different comment threads to members of your team (think of it as a customer service ticket system), leaving internal notes for each conversation. Plus, the tool can automatically translate your YouTube comments from one language to another. If you’re interested in trying out a comment management tool, check out TubeBuddy, which offers a full suite of tools for managing your YouTube channel including a comment manager, analytics and more. We have a free trial available so you can try it out before you commit! youtube comments