We are nearing the end of a very crucial decade of the 21st century. This decade observed major growth in the internet world. Earlier the term “social world” was used to refer to a community where like-minded or people with similar interests came and mingled for fun, business, etc. But, today “social world” is almost regarded as a tantrum parents throw at their kids. There’s a constant debate on whether social media benefits exist or not! However, if we observe the statistics of top marketers in the industry, 4 Billion+ people are using the internet worldwide. Social media might have started as a place to communicate among friends but now it has taken a troll over people’s lives as a whole. Brands are using social media marketing to gauge their consumers’ opinions on Facebook or Instagram today. Sherpa Marketing also claims that the number of people following brands on social media is greater than that of celebrities. Talking of Instagram alone, approximately 80% of people have a habit of following at least one business or brand handle.
WHY SOCIAL MEDIA MARKETING IS IN THE GROOVE?
Now if more than half of the world’s population is online and using social media, why are YOU missing?
Social media marketing follows a very basic thumb rule- Of the people! For the people! By the people!
A brand’s product or services if not consumed by the people will rot. Period. So, it is essential to take the benefits of social media marketing for business growth. Let’s dig deeper into the ways social media marketing can serve you.
HUMANIZE YOUR BRAND VIA SOCIAL MEDIA MARKETING
Let the technology rise to any extent but a human touch is and will always feel better. Isn’t it? There are many arguments to this statement, some including pun as well. Let’s not get into it. But, possibly you can yourself feel that when anything comes from a person instead of a machine, you’re more inclined towards a decision. Social media platforms help a business put a humanly contact to their customers.
Around 60% of people claim that they discover a brand’s new product or service via their social media handles alone. We have already told you many times that visual content is more powerful than plain textual content. Where? Aren’t you following our social media handles?
Platforms like Instagram are changing the whole perspective of brand identity. Marketing your business offerings on Instagram/Facebook is “Cool”, in the language of Millenials; and “stratagem” in the language of digital marketers. health and social care